my final advert/ADV assignment 3 production process







My experiences of the production process were that i needed to research exsisting product adverts that have already been introduced into the market. through this research i could see if there was a gap in the market in the case of his and her perfumes there wasnt really a gap but i felt that if i was to release a his/ hers perfume with a target audience of teenagers i believe there is a significant gap. With my results i found Calvin Klien with his product CKIN2U and Jean Paul Gualtier. In my ideas i tried to do things that werent really in a stereotypical his / hers pefume advert, i used models that were wearing usual everyday clothes and i used backgrounds such as a stain glass window as an idea and i also the idea of a waterfall and also the sunset, i used these ideas because i used the slogan “be as one” this can be used to evident the people in the poses as they are situated very close together or can be as one with nature the nature part is put across in the sunset and waterfall ideas.

I have previously used photoshop before and felt very comfortable using the tools, i felt that this helped me to produce an advert that i feel worthy of selling my product. The tools i did is lighting effects to change the colour of my original image to a darker more romantic colour. i used a glare behind my models to draw your attention to them more successfully, i used blending tools to blend the models into the backgound. i used magnectic lasoo, background eraser tool and the normal eraser to rub out excess pieces that i didnt need within my advert. i used an outline tool to outline the product name and other lettering to allow it to stand out more against the background. I could have done a few things differently i could have rubbed out more stuff on the advert to make it look more proffesional, i could also done the bottle on a better background and turned the flash of the camara to no have bright relfections on the bottle.

i think i did enough research  into his and hers  perfumes, As  you can see i researched 2  products but in alot of detail. i believe the research i did was significant to quality of my work as i looked at an advert that advertises the male and female product and i done the 2 adverts for jean Paul gaultier. the research meant that i could use ideas for the layout and design of my advert. i analysed the adverts i believe in enough detail to break them done back to the core.

The use of my camara which was quite good camara was good but the lighting wasnt very good as we live in london and it was raining, The flash didnt help either as it made some bits shinier than others. the fact that we were based in school we couldn’t have had the opportunities to do the extravagant pictures that some photographers create for the advert.

I found the bloggong relativly easy as its basically like and online folder and its better that doing it on a word document. i didnt have a problem with blogging. it give your peers as well as teachers to have a look at your work if they need help.  i beleieve blogging should be used around other subjects.


my final product came out allot better than i originally imaged. with my original idea i placed things out on a piece of paper to wear it looks good but this is when i didn’t take the coloring and lighting into the equation, when i put all the images that i took of all the components for the final product i chose to change around the layout as you can see from the comparison of the drawing idea and the actual final product. i chose to chane the placement of the logo and the models i kept everything basically were i chose to have things in the first place.the placement of the name “one” has stayed the same. i kept the placement of the bottles as there wasn’t many places to put them.

i think my advert is good but i do believe that i could have touched up some more things such as the neatness of the outlining of the work. the layout is very clear you can see what i am selling. i believe that the background with all the tweaking is a very good show of skill also darkening the image of the models which blends them in is making them more realistic adding to the realism i was looking for in my advert although they are wearing very casual clothes within the advert i could have improved on this but due lack of environmental areas couldn’t for-fill this .

i feel that my advert is selling my product in a very successful way you can easily see what the advert is selling which is perfumes. it is showing an exotic background well that the look i was going for although the models are selling this idea but overall its a good advert i believe to be selling the product effectively.

self evaluation:

i feel that the three assignments went well, i completed all to the best of my ability. all the assignments werent all written and its a god mix to have written work and production work in the same lesson. i fell that the distinction in my first assignment has given me confidence to get a distinction in the remaining work i will complete. i feel that i could have perfomed better on some aspects of the advert and other than that i feel altogether that i had a good effort at complete them to the best of my ability


One Response to “my final advert/ADV assignment 3 production process”

  1. p4,m4,d4
    You evaluation is thorough and insightful and you use a range of precise examples to support your point. You clearly explain your strengths and weaknesses and how your advert changed from your intentions. Well Done!

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